Sun, Sea and Scanned: A Flip-Flop Family Holiday
Ever wondered what goes on inside the airport security scanner? I always found it quite interesting and sneaked peeks at the contents of my bag to see what shows up and what doesn’t. I even thought of writing funny messages that shows up in the scanner to see how the security reacts. :P
But Club Med UK took this many steps further. Working with art director Matt Oxborrow, a borrowed airport security scanner, and some ordinary holiday items, they created this never-before-seen animated video that shows a family of flip-flops go on a holiday.
Coming from an advertising background, I really enjoy and appreciate seeing such creative use of different mediums to tell stories. I mean who would even think of using earphones for hair, pieces of gum for the eyebrows, and a hairbrush for a waterski.
The family of flip-flops even go through “typical” family vacation activities. From indulging in drinks at the hotel bar, introducing baby flip-flop to a kid’s club, to even come face to face with a shark on a snorkelling trip!
You got to see it to know what I mean.
Here’s a look at what goes on behind the scenes as well. I can’t even imagine the amount of work that goes behind this.
You’ll never look at your luggages the same way again. :D